Victoria Chester joins Highway 3 Twinning Development Association as Director of Advancement

Lethbridge, Alberta – Highway 3 Twinning Development Association (H3TDA), announced today Victoria Chester has joined the Association as Director of Advancement. As Victoria continues to focus on its mandate for twinning the corridor from the Crowsnest Pass to Medicine Hat, she will be administrating the Association, and playing a key role in achieving its Strategic Plan and goals.

Victoria joins H3TDA with over 25 years of experience in business including property management and home building. Over the course of her career, she has worked across multiple sectors, including training, technical support, implementation and product marketing. At H3TDA, she will be leading its municipal members and adding further stakeholders to building provincial government awareness for twinning.

“I’m a forward thinker, and it’s important for me to focus on a goal and see it through,” says Victoria. “Twinning Highway 3 is a tremendous goal, and I am excited that we have a great group of municipalities who see the Highway 3 corridor as the lifeline for economic development, tourism and recreation, and in particular for safety. Agriculture is our largest economic base and the transport industry relies on Highway 3 to move goods and services across this southern base of the province. I’m thrilled to be leading a team that enables its stakeholders to be a part of the big picture.”

Victoria Chester joins Highway 3 Twinning Development Association as Director of Advancement
Victoria Chester joins Highway 3 Twinning Development Association as Director of Advancement

“I’m so excited to welcome Victoria to our Association,” says Bill Chapman, President of the Highway 3 Twinning Development Association. “We are committed to this vital project and its construction – and Victoria is the perfect person to help us achieve that vision.”

Highway 3 Twinning Development Association had two studies completed, the first by the Howe Institute in 2002, and the second by the University of Lethbridge in 2017. Government investment in twinning Highway 3 is truly worthy and sustainable. The project would provide assurance of over 90% to the public that it would generate more benefits than costs.”

This initiative is strongly supported by the Regional Economic Development Alliances, including the SouthGrow Regional Initiative and Alberta Southwest, which represent 42 communities from the BC border to the MD of Taber, as well as the City of Lethbridge.

About Highway 3 Twinning Development Association

Highway 3 Development Association was formed in 2001 with a mandate to access funding for a Study to prove the merits for twinning. There are 20 municipalities and Counties along the corridor, including seven MLAs and four Members of Parliament whose constituencies are on this Highway. It has been determined that for every $1 of investment in this project, the return in economic development is about $3!

Highway 3 Twinning Development Association
Lethbridge, Alberta



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